Client Background:
Jomsvikings Security and Protection, a Service Disabled Veteran Owned (SDVOSB) enterprise based in the Twin Cities region of Minnesota, specializes in close protection, security consultation, and staffing/training services. Seeking to enhance its market presence and capture lucrative government contracts, Jomsvikings enlisted the expertise of Purple Moose.
Challenge:
Jomsvikings faced the challenge of expanding its market reach and effectively positioning itself for government contracts in a competitive industry. The company sought a comprehensive strategic plan to revitalize its brand, align its messaging with product strategy, and establish a robust government contracting capability.
Solution:
Purple Moose undertook a multifaceted approach to address Jomsvikings’ objectives:
- Market Analysis & Strategy Development: Conducted thorough market research to identify key opportunities and challenges. Developed a strategic plan encompassing market analysis, product strategy, and targeted marketing initiatives.
- Brand Awareness Campaign: Implemented a brand awareness push through various channels to enhance Jomsvikings’ visibility and credibility in the industry. This included refining executive summaries, capabilities drafts, and optimizing online presence to align with documented experience.
- Government Contracting Capability Building: Assisted Jomsvikings in developing a robust capability for government contracting. This involved reviewing relevant NAICS & PSC codes, positioning strategies, and business development tactics tailored for local and state contracts.
- Expansion and Growth: Guided Jomsvikings in expanding its service area into new states and regions, diversifying its service offerings, and aligning its messaging with product strategy to support continued growth.
Results:
The collaboration between Jomsvikings and Purple Moose yielded significant outcomes:
- Market Expansion: Jomsvikings successfully expanded its service area into new states and regions, tapping into previously untapped markets.
- Enhanced Service Offerings: Through strategic planning and execution, Jomsvikings diversified its service offerings, catering to a broader range of client needs.
- Government Contract Capture: Equipped with a refined government contracting capability, Jomsvikings positioned itself as a competitive contender for local and state contracts, thus opening up new avenues for revenue generation.
- Aligned Messaging: The alignment of messaging with product strategy bolstered Jomsvikings’ brand image and credibility, fostering trust among clients and stakeholders.
Conclusion:
Through the partnership with Purple Moose, Jomsvikings Security and Protection successfully revitalized its brand, expanded its market presence, and established a strong foothold in the government contracting arena. By leveraging strategic planning and targeted execution, Jomsvikings positioned itself for sustained growth and continued success in the security industry.
