Purple Moose offers a comprehensive strategic discovery process to help you understand how your brand is perceived in the market. Based on our findings, we create a tailored marketing plan that aligns with your short and long-term goals. Our approach involves an assessment of your marketing effectiveness to identify areas of improvement. Here’s what’s included in the branding & messaging discovery process:
- An In-depth Competitor Analysis (identify points of differentiation, opportunities for positive disruption, and potential risks to your brand)
- A Full Content Review (website, logo, social media presence, and written & visual content)
- Audience Impact Analysis (your current reach, marketing tool effectiveness, and missed engagement opportunities)
- Includes 2, one-hour meetings with your consultation to achieve long-term results.
- The final report comes with our strategic recommendations for:
- Design & Visual Presentation of our thoughts
- Work on your new Clear Message
- Possible New Ideas for Content
- Possible action items to spur immediate and long-term growth and stability
